Arm CEO Rene Haas will lead a new SoftBank international segment to drive its global AI chip strategy. Haas will spearhead Project Izanagi while maintaining his current leadership role at Arm. The appointment remains subject to formal approval from both corporate boards.

SoftBank founder Masayoshi Son plans to invest $100 billion into the new semiconductor venture. Project Izanagi aims to establish an AI chip powerhouse to compete directly with Nvidia. The initiative supports Son’s long-term vision for developing artificial general intelligence. SoftBank will leverage its significant ownership stake in Arm to create a comprehensive technology stack for the AI era.