Strive Asset Management CEO Matt Cole announced a potential sale of Bitcoin holdings on July 11, 2026. The firm will execute sales if the action benefits shareholders. This shift moves the company away from a permanent buy-and-hold strategy toward dynamic capital allocation. The new strategy aims to outperform Bitcoin itself.
Strive ranks as a top ten public corporate holder of Bitcoin as of early July 2026. The company currently maintains a treasury of 19,882 BTC.
Holdings grew from approximately 5,000 BTC in the fall of 2025. Equity offerings and other financial instruments funded this rapid accumulation. The company maintains a balance sheet with zero debt.