Alibaba Group is accelerating its artificial intelligence initiatives by rolling out a suite of tools for the Milano Cortina 2026 Winter Olympics. The company’s Qwen large language model will power Olympic AI Assistants and enhance cloud-based broadcasting capabilities. This integration marks the first time an LLM will be embedded directly into the digital infrastructure of the Olympic Games.
Alibaba also launched a $420 million campaign for its Qwen AI app to drive consumer adoption ahead of the Lunar New Year. The promotion offers cash incentives and has already triggered significant traffic surges for the application. This dual strategy leverages international partnerships and aggressive domestic marketing to secure a leading position in the generative AI market.