Alibaba Group Holding Ltd. integrated its Qwen AI assistant into flagship platforms Taobao and Tmall. This update introduces a conversational shopping assistant for users in China. Customers can now use text or voice chat to search for and purchase products.
The AI assistant accesses a catalog containing more than four billion items. It delivers personalized recommendations based on a user's specific order history. Additional features include virtual try-ons and a 30-day price tracking tool.
Alibaba aims to transform the online shopping experience from keyword searches into fluid conversations. This initiative is part of a broader strategy to leverage AI to maintain competitiveness in the Chinese e-commerce market.