Alibaba will integrate its Qwen AI platform with the Taobao online marketplace.
The move introduces an AI-powered assistant that allows consumers to browse, compare, and purchase items through natural conversation.
The tool accesses the full Taobao and Tmall catalog of over 4 billion products.
Qwen AI provides personalized recommendations based on individual user history and preferences.
The system also manages logistics and after-sales services.
Taobao will launch additional features including virtual try-ons and 30-day price tracking.