Alibaba Group launched Happy Oyster, a new AI world model. The technology generates interactive 3D environments for games, films, and video content.
Alibaba’s Token Hub unit developed the model to allow real-time scene exploration. Users can actively direct evolving simulations rather than viewing passive video.
The release supports Alibaba's strategy to monetize AI and establish market leadership. This follows the success of the Happy Horse model and intensifies competition with Tencent.