Alibaba has officially launched its new consumer-facing artificial intelligence app, Qwen, marking an aggressive move into the AI-to-consumer market. The free app, powered by the company's advanced Qwen language model, is designed to be a powerful personal assistant capable of generating research reports and PowerPoint presentations from simple prompts. This initiative represents a pivotal shift for Alibaba, which has historically focused its AI efforts on enterprise clients. The company aims to develop Qwen into an "everything app" by integrating it with its extensive ecosystem of services, including e-commerce, mapping, and food delivery. Analysts suggest Qwen has the potential to become a "super-app" for the AI era, similar to how WeChat dominated the mobile internet age, with plans for a future international roll-out to compete with platforms like ChatGPT.