Alibaba Group Holding (NYSE: BABA) shares rallied significantly on Friday, January 2, 2026. The U.S.-listed stock closed up 6.2%, reaching $155.74.
Trading volume surged 124% above the average session, indicating strong investor interest. The positive momentum extended to Asia, where Alibaba’s shares in Hong Kong advanced 4.3%.
The rally follows a series of bullish price target upgrades issued in the latter part of 2025. Financial institutions, including Jefferies and Nomura, provided these upgrades.
Reports also highlighted increased holdings by large institutional investors. While the company made no specific announcement on January 3rd, the market reaction reflects growing confidence among analysts and investors heading into the new year.