Alibaba's e-commerce platform, Tmall, is set to commence its annual Double 11 shopping festival at 8 PM on October 15, 2025. This year's event will feature an official 15% discount, which will be supplemented by additional 10% consumer vouchers, industry category coupons, and shopping credits. The Double 11 festival is a critical sales period for Alibaba, closely watched by investors as a barometer of consumer spending in China. The announcement comes as the company's stock has experienced a recent 10.2% slide over the past week amid concerns of new US export controls and shifting geopolitical tensions.