AliExpress reported a Gross Merchandise Volume (GMV) increase of over 50% for its US site during May 2026. This growth coincided with a peak in new merchant onboarding within the region.
The sales jump follows the launch of the 2026 Must-Compete Cross-border Markets strategy. This policy prioritizes the US, South Korea, and Latin America as the company's three core international markets.
Alibaba plans to increase investment in these key regions by two to three times. This capital expansion aims to foster new growth channels for participating merchants.