Baidu is restructuring its consumer application division to accelerate its artificial intelligence commercialization strategy, merging key services into a new unit called PSIG. This strategic move aims to leverage the extensive user base of the merged apps to counter slowing growth in traditional advertising revenue.
- The new PSIG unit combines the Wenku (document sharing) and Wangpan (cloud storage) businesses.
- The integration aims to incorporate these services into Baidu's core AI ecosystem, utilizing products like the Ernie Assistant.
- The restructuring became effective on January 27, 2026.