Baidu unveiled the Nebula Project at the Baidu Alliance Conference on April 22, 2026. This initiative opens the Baidu Orion AI Engine to the entire industry as a general AI search solution.
The ERNIE Assistant powers the platform to provide search capabilities across e-commerce, travel, and healthcare sectors. Baidu will share revenue generated from Model Context Protocol (MCP) services with participating developers.
Major smartphone manufacturers Xiaomi, Honor, and vivo have joined the project as inaugural partners. This strategy integrates Baidu AI technology across multiple third-party platforms and devices.