Baidu Inc (BIDU) closed at $126.35 on October 13, 2025, up 3.31% from the prior session, rebounding after a sharp 8.09% decline on October 10, 2025. The recent volatility follows Morgan Stanley's forecast for Baidu's Q3 2025 core revenue to fall 7.3% year-over-year and operating profit to slump 66.7%, driven by a 20% drop in online marketing revenue partially offset by AI cloud growth. The brokerage maintained an Equal-weight rating and lowered its 2025-26 forecasts, reflecting ongoing competitive and macroeconomic pressures. No new company-specific news or major announcements were reported on October 14, 2025, and the price movement appears to be driven by investor reaction to earnings expectations and broader market sentiment[1].