Baidu named Wenxin Assistant the official "Chief AI Partner" of the 2026 Beijing Broadcasting Television Spring Festival Gala. The company is launching a "Cash Red Envelope Rain" campaign to leverage this partnership. Baidu is investing 500 million yuan to attract users.
The promotional event runs from January 26 to March 12. Baidu App users interact with the Wenxin Assistant to participate. Users share the prize fund, with individual prizes reaching 10,000 yuan.
The initiative aims to integrate AI technology with the national holiday. The campaign features nearly 100 AI-themed activities. This effort seeks to boost user engagement and adoption of Baidu's AI services.