Booking Holdings received varied analyst assessments on February 6, 2026.
Wedbush lowered its price target on the company's stock to $5,500 from $6,000. The investment firm maintained an "outperform" rating, citing a more cautious outlook on near-term potential upside.
In contrast, Mizuho upgraded Booking's stock to an "outperform" rating. Mizuho set a $6,000 price target.
These conflicting actions follow a significant stock decline over the past four weeks. Some analysts suggest the sell-off is overdone and that the stock is in oversold territory.