Booking Holdings (BKNG) hit a new 52-week low of $4,071.60 as the stock faces pressure from rising AI investment costs and tempered 2026 guidance. Despite the bearish trend, BTIG analyst Jake Fuller reiterated a Strong Buy rating with a price target of $6,250.
- The stock closed at $4,140.60 on February 13, recovering slightly from its intraday low after a 4.94% decline earlier in the month.
- Market attention is now focused on the upcoming Q4 2025 earnings release scheduled for February 18, 2026.