BKNG is trading at $3,996.41, up 3.2% as Morgan Stanley upgraded the stock to Overweight from Equal Weight, citing the company's resilience against AI disruption.
- Morgan Stanley issued a $5,550 price target, noting that Booking’s ownership of customer relationships and traveler data provides a significant competitive moat.
- The upgrade addresses recent market concerns that had driven shares down from ~$5,500 to $3,870, with analysts arguing that Booking's leading inventory offers leverage as AI agents evolve.