BKNG is trading at $4321.41 (+4.03%) after Booking Holdings reaffirmed its 2026 growth targets and dismissed AI-related risks during the Morgan Stanley conference on March 4.
- Management projected 8% revenue and 15% EPS growth for the year, alongside a 9% increase in gross bookings and top-line metrics.
- The company expects $700 million in strategic reinvestments to generate approximately $400 million in additional revenue.
- The stock's surge outpaces the broader market rally, with the NASDAQ trading up 1.59%.