🔴 BKNG is trading 95.84% down today on a 25-for-1 forward stock split

BKNG is trading at $174.67 (-95.84%) as the company begins split-adjusted trading following a 25-for-1 forward stock split.

• The technical adjustment lowered the share price from a pre-split close of $4,194.31 to make the stock more accessible to retail investors and boost market liquidity.
• This is a purely structural change to the share count with no impact on the company's fundamental business value or total market capitalization.