Booking Holdings (BKNG) is gaining attention after its brand Agoda launched the AI-powered Booking Form Bot to streamline the checkout process, coinciding with a valuation analysis suggesting the stock may be significantly undervalued.
- Simply Wall St analysis suggests BKNG may be undervalued by 36.3%.
- The analysis argues that factors like AI partnerships could support a fair value near US$7,218.
- The current trading price is $5,175.50.