Booking Holdings Inc. (BKNG) shares reached a 52-week low on February 25, 2026. This followed the disclosure of stock sales by CEO Glenn D. Fogel.
Fogel sold 560 shares. These transactions occurred on February 10 and February 17. The disclosure contributed to negative investor sentiment.
The decline continues a trend following the fourth-quarter earnings report. Revenue and profit met or exceeded Wall Street expectations. The market reacted negatively to the results.
The CEO's sales added to investor concerns. Booking Holdings navigates a challenging macroeconomic environment for the travel industry.