Booking Holdings announced a key leadership transition at its subsidiary KAYAK, naming Peer Bueller as the new CEO, succeeding co-founder Steve Hafner. Despite the planned succession, BKNG shares fell sharply by 5.87% in live trading.
- The transition, which sees Hafner move to the role of Executive Chair, is scheduled to take effect on February 3, 2026.
- The steep decline in share price was likely driven by a broader market retreat from growth stocks and heightened volatility across the tech sector, rather than the management change itself.