Booking Holdings (BKNG) reaffirmed its medium-term growth targets of 8% for top-line revenue and 15% for EPS at the Morgan Stanley Technology, Media & Telecom Conference. The company reported exceeding these benchmarks during 2025. For 2026, management projects 9% growth in both gross bookings and revenue. The company expects to maintain 15% EPS growth through the 2026 fiscal year.
Strategic investments will focus on expanding market share in Asia and the United States. Booking Holdings also plans to increase its inventory of alternative accommodations.
Chief Financial Officer Ewout Steenbergen addressed the impact of generative AI, noting the technology currently enhances customer service and reduces operational costs. Steenbergen stated that the company does not view disintermediation from AI as a significant risk. Traffic from large language models remains small and stable. Management observed that while travelers utilize AI for travel research, they continue to finalize bookings on trusted platforms such as Booking.com.