Booking Holdings (BKNG) reached its ex-dividend date today, March 6, 2026. The company recently increased its quarterly cash dividend to $10.50 per share. Shareholders will receive this dividend payment on March 31, 2026.
Today also serves as the record date for the company’s 25-for-1 forward stock split. Investors on record as of March 6 will receive 24 additional shares for every share held. These shares will be distributed after the market closes on April 2, 2026. Split-adjusted trading is scheduled to begin on April 6.
Market reaction to these shareholder return initiatives has been positive. Booking's stock price saw a significant increase during the previous trading session. Investors attributed the gains to the combined impact of the dividend hike and the upcoming stock split.