Booking Holdings announced a leadership transition at its subsidiary, KAYAK. Peer Bueller is appointed Chief Executive Officer of KAYAK. Bueller previously served as the company's CFO and COO, focusing on expansion and business growth.
KAYAK co-founder Steve Hafner transitions to Executive Chair after 22 years. Hafner also assumes a new leadership position at parent company Booking Holdings. He will focus on advancing artificial intelligence innovation to support long-term ambitions.
The reshuffle highlights Booking Holdings' increasing emphasis on leveraging AI across its brands. Placing a seasoned co-founder in a dedicated AI leadership role signals the strategic importance of this technology for future growth and the evolution of travel services.