Booking Holdings (BKNG) is trading slightly higher at $5,119.71 (+0.42%), with valuation analysis suggesting the stock is currently trading at a 6.7% discount compared to its fair value estimate of $5,465.03.
- Despite maintaining positive long-term returns, the stock has faced near-term weakness, declining 6.39% over the past month, while its P/E ratio (32.6x) remains elevated above the hospitality sector average.
- Key watchpoints include competitive pressure from Google in travel search and upcoming catalysts such as the ongoing integration of corporate travel platform Navan and the Q4 2025 earnings release.