Mizuho upgraded Booking Holdings to "Outperform" from "Neutral." The firm argued that recent stock weakness presents a compelling entry point for investors. Mizuho stated that concerns about artificial intelligence disrupting the online travel industry are "overblown."
The firm maintained a $6,000 price target on the stock. Mizuho expects a 19% rise in adjusted earnings per share in 2026.
Other analysts issued contrasting actions the same day. Citizens downgraded BKNG to "Market Perform" from "Market Outperform," citing a more cautious outlook.
KeyCorp lowered its price target for Booking to $6,500 from $6,630. The firm maintained its "Overweight" rating on the shares.