Booking.com expanded its partnership with OpenAI. The collaboration will provide AI training to 20,000 small and medium-sized enterprises (SMEs) across Europe.
The initiative aims to help smaller businesses leverage AI capabilities. This addresses a potential productivity gap with larger corporations adopting AI at a faster rate.
The new collaboration builds on a previous agreement signed in October. That deal integrated Booking.com's travel booking functionalities directly within OpenAI's ChatGPT platform.
The training program is part of a broader strategy to foster AI adoption. This strategy also includes providing recommendations for European legislators on implementing AI in education and skills accreditation.