Booking.com urges the hospitality sector, particularly in Thailand, to adopt artificial intelligence. The company seeks to deliver more personalized experiences for travelers. This call coincides with the release of Booking.com's 10th annual Travel Predictions report.
The report identifies 2026 as the "Era of You." This designation highlights a trend toward ultra-personalized journeys reflecting individual passions and goals.
Key trends for 2026 include trips inspired by fantasy literature and the use of robotic helpers in accommodations. Branavan Aruljothi of Booking.com noted that travelers have become more intentional with their plans. He added that the hospitality industry must now compete with the high degree of personalization offered by tech platforms like Netflix.