The Italian Competition Authority (AGCM) launched an investigation into Booking.com’s preferred partner program. This program grants improved visibility and a special seal to accommodation providers in exchange for higher commissions.
Regulators are examining whether the selection criteria favor providers paying higher fees over those offering better quality. This practice potentially misleads consumers into booking more expensive options.
The AGCM conducted inspections at Booking.com’s Italian premises with assistance from the financial police. This probe adds to growing European regulatory scrutiny regarding the travel giant's market power and influence over the hotel industry.
The investigation will determine if Booking.com unfairly leverages its dominant position to harm consumers and competition among providers.