Booking.com is the Official Travel Partner of the Route 66 Centennial. This 2026 event celebrates the highway's 100th anniversary.
The company will support events and promotions along the 2,448-mile route. Booking.com offers thousands of stays, car rentals, and experiences for the partnership.
Booking.com’s 2026 Travel Predictions found 79% of travelers want flexible and spontaneous road trips. The initiative targets the resurgence of the Great American Road Trip.
Parent company Booking Holdings reports fourth-quarter and full-year 2025 financial results on February 18.