Booking Holdings subsidiary Agoda renewed a five-year conservation partnership with the World Wildlife Fund (WWF).
Agoda also launched the fifth edition of its Eco Deals program. This initiative features the largest annual funding commitment to date. The program focuses on conservation efforts in Asia by linking customer bookings to environmental support. Agoda aims to enhance brand image and customer loyalty through this sustainability effort.
Separately, Agoda open-sourced its API Agent technology. This tool allows developers to use natural language to connect and test travel APIs more efficiently.
The move intends to improve developer productivity and foster innovation on the travel platform.