Booking Holdings announced a major leadership transition at KAYAK, naming former COO Peer Bueller as the new CEO, while founder Steve Hafner shifts to Executive Chair to prioritize AI innovation across the company.
- The strategic shift is intended to address investor concerns regarding the perceived structural risk posed by AI disruption in the online travel sector.
- The move follows a period of investor concern, during which BKNG shares dropped 3.55% on February 5th.