Bitmine Immersion Technologies (BMNR) announced two major corporate actions after shareholders approved a 100-fold increase in authorized shares. The total share count rises from 500 million to 50 billion. This move grants the company strategic flexibility for future investments and stock splits.

Coinciding with the share vote, BMNR revealed a $200 million equity investment in Beast Industries, the company behind YouTube personality MrBeast. This transaction is expected to close around January 19, 2026.

BMNR views the investment in MrBeast’s media empire as a strategic effort to connect with younger demographics. The company also plans to explore integrations with decentralized finance (DeFi).

The dual announcements triggered significant market volatility on January 15th. BMNR’s stock fell over 5% during regular trading hours but saw a slight recovery in after-hours trading. The news made BMNR a top trending stock on investor platforms like Stocktwits, where retail sentiment was described as 'extremely bullish'.