Wall Street analysts expect Byrna Technologies to report a Q2 2026 loss of $0.12 per share on revenue of $22.22 million, representing a sharp year-over-year decline in both top and bottom-line performance. The stock currently trades around $7.08, sitting significantly below the average analyst price target of $13.67 as the company navigates a strategic transition.
Investors are primarily focused on the recovery of e-commerce conversion rates, which recently plunged from 1.17% to 0.54% due to what management identified as an over-saturated static audience. Under the leadership of new CEO Conn Davis, the company is pivoting its marketing strategy to reach a broader consumer cohort and optimize digital experiences. This quarterly report will be critical for assessing whether these messaging adjustments can stabilize demand and restore historical margin levels.