Celsius Holdings announced a significant organizational realignment, resulting in the departure of President and Chief Operating Officer, Eric Hanson, effective August 10, 2026. The changes are designed to support the company's total energy portfolio strategy and include two new executive appointments.
Key Details
- Executive Departure: Eric Hanson, President and Chief Operating Officer, has departed from the company.
- New Appointments: Tyler Bohannon was promoted to Chief Commercial Officer, and Tony Guilfoyle was appointed to the newly created role of Chief Business Transformation Officer.
- Effective Dates: Mr. Hanson's departure and Mr. Bohannon's appointment are effective August 10, 2026. Mr. Guilfoyle's appointment was effective July 1, 2026.
- Stated Purpose: The leadership changes are part of a strategic realignment to strengthen the company's commercial organization and enterprise capabilities for continued growth.