Celsius Holdings is trading 4% up at $28.31 after CEO John Fieldly disclosed purchasing 18,000 shares for approximately $493,842 on September 10, 2026.
- The transaction initially lifted shares in premarket trading and appears to be supporting continued buying interest on September 14.
- The gain is notable as broader U.S. markets are lower, suggesting company-specific sentiment is outweighing today's risk-off backdrop.
- No newer company announcement was identified.