NBCUniversal secured $800 million in advertising revenue from Super Bowl LX, driving a 0.94% rise in Comcast shares to $32.62 on February 11. The company is pivoting toward high-value content consolidation through major broadcasting and streaming partnerships.
- The network launched 'RealTime4K' technology to enhance live sports, despite a 2.2% decline in viewership to 124.9 million.
- Comcast’s Sky UK unit signed a multi-year deal with Disney to launch a "streaming super-bundle" integrating Disney+, Netflix, and HBO Max.