Carvana launched its New Car Experience Paradise sales model in Dallas on June 17, 2026. Customers at the renovated dealership use smartphones to explore vehicle details and schedule independent test drives. This initiative aims to streamline the traditional auto buying process.
The launch marks Carvana’s expansion from online used-car sales into the new vehicle market. The company is applying digital-first, no-haggle pricing strategies to physical retail locations. Carvana is currently acquiring franchised dealerships, focusing primarily on Stellantis brands. This model serves as a test to redefine consumer expectations in the automotive retail sector.