Delta Air Lines has announced the launch of Delta Concierge, a generative AI-powered digital travel assistant designed to enhance customer experience with personalized, real-time support. Currently in its beta phase, the assistant will be accessible this month to a select group of SkyMiles loyalty members via the Delta app. The initiative reflects the airline's commitment to integrating advanced technology to simplify the travel process for its customers. The tool, first unveiled at CES 2025, allows travelers to use natural language text or voice commands to receive proactive guidance on their travel patterns, such as alerts for passport expiration or visa requirements. This innovation is part of a broader strategy to improve customer service, which includes partnerships with Uber for airport transportation and T-Mobile for complimentary Wi-Fi for loyalty members.