Delta Air Lines will launch a new business class experience in 2026. This move shifts how the carrier markets its most profitable seats.
The airline will increase segmentation within the premium cabin. This involves creating pricing tiers by unbundling perks from lie-flat seats.
The strategy follows an industry trend of expanding fare categories. Delta aims to provide options for price-sensitive travelers seeking premium products.
The carrier will preserve high-yield fares for corporate customers requiring flexibility. This follows the previous introduction of the Delta One Suite. Delta seeks to maximize revenue through these nuanced fare structures.