Delta Air Lines is positioning itself for what it anticipates will be a record-breaking 2025 holiday travel season by implementing significant digital upgrades and operational efficiencies. The airline is focused on leveraging technology to manage increased passenger volumes and ensure a seamless customer experience, which it sees as foundational for long-term growth and profitability. As part of this technological push, Delta has rolled out a new "Baggage AI" tool. This system is designed for ground crews to optimize baggage handling by prioritizing luggage for flights with tight connections, aiming to reduce mishandling and improve reliability. During peak times, the airline handles over 380,000 bags daily, making this AI-driven logistics tool a key part of its strategy to maintain service standards.