Delta Air Lines announced CEO Ed Bastian was named co-chair of the Financial Literacy for All initiative. The national program aims to embed financial literacy into American culture.

The initiative includes major companies such as Walmart, Bank of America, and The Walt Disney Company. Bastian’s appointment underscores his focus on corporate citizenship and community investment.

The appointment is not a direct financial or operational announcement. Analysts deem the news unlikely to materially impact Delta’s stock performance.