Deckers Outdoor shares closed at $115.51 as the company reported record Q3 earnings and raised its fiscal 2026 sales guidance to $5.425 billion. While management launched the HOKA Speedgoat 7, a divide has emerged among analysts regarding the brand's long-term outlook.

  • Stifel maintained a $117 price target, but other firms downgraded the stock to Underweight due to concerns that heavy discounting at UGG and HOKA could erode brand equity.
  • The market is currently weighing strong fiscal performance against potential margin pressure following a 3.85% surge on February 6.