UBS reiterated its "Buy" rating for Deckers Outdoor, setting a $157.00 price target. The firm points to substantial growth prospects driven primarily by the Hoka footwear line.
A global athletic wear survey conducted by UBS revealed Hoka's aided brand awareness stands at only 20% worldwide. This figure significantly trails competitors, suggesting a large runway for expansion.
The investment firm projects Hoka’s growing consumer momentum will capture additional market share and fuel strong sales growth into 2026. UBS believes this trajectory could lead to earnings that surpass market expectations, underpinning their positive outlook despite the stock’s significant decline during a challenging year.