Deckers Outdoor Corporation's stock saw a modest increase in early trading on Black Friday. The movement was linked to the company's decision to offer rare discounts on its popular Hoka brand running and hiking shoes, a move that underscores the strong market demand for its high-performance footwear. This promotional strategy for a brand that seldom goes on sale is a noteworthy event, highlighting the company's approach to capturing holiday sales momentum. The stock experienced a 0.7% rise during early trading hours in response to the Black Friday sales event.