Deckers Outdoor (DECK) shares rose 1.30% to $118.88, extending a month-long rebound as the market shifts focus toward brand-led margin resilience. The stock is recovering from a 50% decline in 2025 that was triggered by record-high 13% import tariffs.
- Growth is currently driven by HOKA’s global expansion and the strong pricing power of the UGG brand, which help offset trade-war volatility.
- While some institutional investors like Cibc World Market have recently trimmed positions, the analyst consensus remains positive with a price target of $125.20.