Deckers Outdoor (NYSE:DECK) HOKA launched new performance running shoes on February 4, 2026. The brand aims to strengthen its position in the running market.
New products include the Speedgoat 7 for trail runners. The Cielo X1 3.0 is HOKA's lightest marathon racing shoe.
HOKA supports these launches with community-focused marketing campaigns. The company introduced the global "Vert Challenge" for trail runners. It also launched the "Speed of Light" campaign featuring trials and events.