Deckers Outdoor Corporation identifies its international business as the primary growth engine for fiscal year 2026. International performance significantly outpaced domestic growth during the first half of the year.
Sustained demand for the HOKA and UGG brands drives this momentum across major overseas markets. Strategic brand investments bolster this demand.
The company expands its global footprint using a wholesale-first approach in new regions. Simultaneously, it strengthens direct-to-consumer channels for long-term customer engagement. Management expects international sales will continue to lead growth through fiscal 2026, playing a crucial role in achieving the company's long-term revenue objectives.