Deckers Outdoor has launched its UGG Spring 2026 clogs and mules collection, supported by a high-profile campaign to maintain cultural relevance. The stock is currently trading at $117.72 (+0.31%), largely tracking broader market movements.

  • The new collection is inspired by the Tasman line and features rapper Central Cee and Olympic snowboarder Su Yiming to emphasize versatility.
  • The company has issued fiscal 2026 guidance with projected sales of $5.4 billion and an EPS range of $6.80 to $6.85.
  • While the brand remains strong, investors are monitoring full-price sell-through and potential margin pressures in the coming year.